From idea to live A/B test in minutes.
Describe the change in plain language — Evolve builds it, applies it to your real site, and verifies it works before the test goes live.
What is Evolve?
Evolve is Cresia’s experimentation product: describe a page change in plain language and Evolve builds the variant, applies it to your live site, verifies it renders and behaves correctly, and hands standard experiment code to your existing A/B testing platform. Every experiment — hypothesis, change, outcome — is kept in one compounding record.
What Evolve does
Plain language in, working variant out
Type the change the way you’d brief a developer: "move the form above the fold", "make the headline benefit-led". Evolve generates the variant code against your actual page — not a mockup of it.
- ✓No ticket, no sprint, no release window
- ✓Variants built against the live page, not a copy
- ✓Engineering stays in the approval loop if you want it there
Verified before a single visitor sees it
Every variant is applied to the real page and checked — layout intact, elements present, nothing broken on mobile — before the test can launch. The embarrassing broken-variant screenshot never gets taken.
- ✓Automatic checks on the live page before launch
- ✓Broken variants blocked, with the reason shown
- ✓Re-verified when your site changes underneath a running test
An experiment program that compounds
Hypothesis, variant, traffic, outcome — one record per experiment, kept forever. New team members inherit the program’s memory; the same losing test never runs twice.
- ✓Searchable history of every experiment and outcome
- ✓Hypotheses linked to the campaigns they informed
- ✓Winning changes feed the next brief — in the same workspace
From start to shipped
- 1
Describe the change
Plain language, the way you’d brief a developer.
- 2
Evolve builds and verifies
The variant is generated, applied to the live page, and checked before anyone can launch it.
- 3
Approve and launch
You (and engineering, if you choose) approve. The test ships through your existing A/B platform.
- 4
Keep the outcome
Result and learning land in the experiment record, feeding the next hypothesis.
Built for the people who own the outcome
CRO and growth leads
A testing program limited by ideas, not by engineering capacity.
Marketers
Ship the test the same afternoon the idea appears — without writing code.
Engineers
Stay in the approval loop without owning a queue of one-line change tickets.
New to experimentation? Start with our plain-language guide: What is A/B testing? A practical guide
Works better together
Every Cresia product joins the same workspace, approvals and reporting language.
Mosaic
Creative management
Winning creative from your experiments becomes the next brief.
Explore Mosaic →MediaPilot
Media optimization
Spend follows what experiments and creative prove out.
Explore MediaPilot →OmniSpec
Analytics governance
Every test and campaign measured on tracking you can trust.
Explore OmniSpec →Evolve, in practice
Do we need engineering support?
For most tests, no. Marketers describe the change; Evolve generates and verifies it. Engineering stays in the loop for approvals if you want.
Which testing platforms does it work with?
Evolve produces standard experiment code that drops into your existing A/B testing setup.
What stops a broken variant going live?
Verification. Every variant is applied to the real page and checked — layout, elements, mobile — before launch. Failing variants are blocked with the reason shown.
Does Evolve run the traffic split itself?
No — your existing A/B testing platform keeps running the experiment. Evolve builds and verifies the variant and keeps the record.
What happens when our site changes under a running test?
Evolve re-verifies affected variants and flags anything that no longer applies cleanly, so tests don’t silently rot.
Can we import our past experiments?
Yes — bring your historical hypotheses and outcomes in, so the program’s memory starts complete instead of from zero.