Make every rupee of media work harder.
Budget pacing, campaign drill-downs and AI recommendations for paid and organic — one console instead of five tabs and a spreadsheet.
What is MediaPilot?
MediaPilot is Cresia’s media optimization product: a single console for budget pacing, campaign drill-downs and AI recommendations across paid platforms (Google Ads, DV360, Meta) and organic search — with organic treated as its own channel, on its own metrics, not a column beside paid. It flags pacing problems while there is still time to fix them and proposes specific moves with the reasoning attached — your team approves every change.
What MediaPilot does
Pacing you see before the month ends
Every campaign’s spend against plan, live, in one view — flagged the day it runs hot or cold, not in the month-end report. The conversation changes from "what happened?" to "what do we do about it?".
- ✓Live spend-versus-plan across every platform and campaign
- ✓Hot and cold pacing flagged while there’s time to act
- ✓Drill from portfolio to campaign to ad set without changing tools
Recommendations with the reasoning attached
MediaPilot reviews performance and proposes specific moves — shift budget here, pause this, scale that — each with the evidence that produced it. Your team approves or declines; nothing changes without a person deciding.
- ✓Specific, actionable moves — never "consider optimising"
- ✓Every recommendation shows its reasoning and expected effect
- ✓Human approval on every action, always
Organic search, on its own terms
Organic is not paid with a longer timeline, and MediaPilot never pretends it is. Rankings, keyword movement and content performance get their own view, their own metrics and their own recommendation types — content moves, not bid moves.
- ✓Rankings and keyword movement tracked in their own view
- ✓Content-level performance beside the queries it earns
- ✓Organic-specific recommendations — always content moves, never spend metaphors
One decision layer for paid and organic
Each channel is measured on its own terms — then they meet where the decision happens. The paid team and the SEO team stop debating whose export is right and start deciding where the next unit of budget and effort goes.
- ✓Google Ads, DV360 and Meta beside organic search performance
- ✓One definition of each metric, shared by every team
- ✓Channel trade-offs made with everyone looking at the same screen
From start to shipped
- 1
Connect your platforms
Paid accounts and organic search data join one console.
- 2
Watch one screen
Pacing, performance and drill-downs live in one place — flags surface what needs attention.
- 3
Review the moves
AI proposes specific actions with reasoning. Your team approves, edits or declines.
- 4
Act with a record
Approved moves ship to the platforms; every action keeps who-approved-what history.
Built for the people who own the outcome
Media managers
One console for pacing and performance instead of five tabs and a reconciliation spreadsheet.
Performance leads
Recommendations they can defend — every proposed move arrives with its reasoning.
SEO and content leads
Organic measured on its own terms — and a seat in the budget conversation it usually gets left out of.
Marketing leadership
A spend picture that’s current, complete, and the same for everyone in the room.
New to media optimization? Start with our plain-language guide: What is media pacing?
Works better together
Every Cresia product joins the same workspace, approvals and reporting language.
Mosaic
Creative management
Winning creative from your experiments becomes the next brief.
Explore Mosaic →Evolve
Experimentation
Test the variants Mosaic ships — and keep what wins.
Explore Evolve →OmniSpec
Analytics governance
Every test and campaign measured on tracking you can trust.
Explore OmniSpec →MediaPilot, in practice
Which platforms does MediaPilot cover?
Major paid platforms (Google Ads, DV360, Meta) plus organic search performance — in one workspace.
Is organic just another column next to paid?
No — organic gets separate treatment: its own view, its own metrics (rankings, keyword movement, content performance) and its own recommendation types. Paid and organic meet at the decision layer, where budget and effort trade off.
Does it change campaigns automatically?
No. MediaPilot recommends; your team approves. Every action has a person behind it.
How current is the pacing view?
Live enough to act on — pacing is flagged while the month can still be fixed, not in the retrospective.
Can we drill down to campaign level?
Yes — from portfolio, to platform, to campaign, to ad set, in the same console, without exporting anything.
What does a recommendation look like?
A specific move — shift, pause, scale — with the evidence that produced it and the expected effect. Never a vague "consider optimising".
Does MediaPilot replace our agency?
No — it gives you and your agency the same live picture and a shared approval trail, which usually makes that relationship work better.
See MediaPilot on your own use case.
Pricing on demand — shaped to your team and volume.
Request a demo