Analytics & marTech teams
Make the numbers something the company can argue from
Tracking specs drafted in hours, versioned like code, and tested against what actually fires on the site.
Request a demoThe week this replaces
Spec spreadsheets fork
Two quarters in, nobody can say which version is live.
Silent tracking drift
Dashboards keep rendering while the numbers quietly go wrong.
Trust erodes downstream
When two reports disagree in front of leadership, analytics pays the bill.
What changes with Cresia
OmniSpec · Analytics governanceLead product
→ OmniSpec drafts specs from journey screenshots, governs them with versions and approvals, and validates the live site against them after every release.
MediaPilot · Media optimization
→ MediaPilot gives every team the same definition of every metric — one console, no competing exports.
Background reading: What is a tracking specification?
See it from the analytics & martech teams seat.
30 minutes, your team, your real use case.
Request a demo