Ship on-brand creative, everywhere.
Create, approve and track marketing variants across web, app and email — with AI doing the first draft and your brand rules doing the guardrails.
What is Mosaic?
Mosaic is Cresia’s creative management product: one system where every marketing variant — web banner, app screen, email — is drafted against your brand guidelines, moved through a single approval flow, and tracked from launch to retirement. AI writes the first draft; your team reviews, edits and approves; nothing ships unrecorded.
What Mosaic does
AI first drafts, brand rules as guardrails
Describe the offer and the audience; Mosaic drafts the copy and imagery for every size and channel you need. Your brand guidelines — tone, terms, colours, logo rules — are applied at generation, not checked after the fact.
- ✓Drafts for web, app and email produced together, from one brief
- ✓Brand guidelines enforced on every generated draft and uploaded asset
- ✓Edits happen in Mosaic, so the approved version is the tracked version
One review path, every channel
Variants route to named reviewers with due dates and side-by-side comparison. The web banner, the app screen and the email for a campaign travel together — approval means the campaign is ready, not one third of it.
- ✓Named owners and due dates on every review step
- ✓Side-by-side variant comparison for reviewers
- ✓Complete history: who approved what, when, and what changed
A record of everything that ran
Every variant carries its campaign, channel, dates and approval trail. Compliance asks, a regional team wants last quarter’s winner, a new hire needs context — the answer is a filter on live data, not a hunt through shared drives.
- ✓Filter by campaign, channel, market or date range
- ✓Draft-to-retirement lifecycle on every variant
- ✓Audit-ready trail your compliance team can self-serve
From start to shipped
- 1
Brief it
Describe the offer, audience and channels — or paste the campaign brief.
- 2
Review the drafts
Mosaic produces on-brand variants for every channel. Your team edits what needs a human hand.
- 3
Route the approval
One flow, named reviewers, due dates. Every channel’s variant approved together.
- 4
Launch and track
Approved variants go to your channels; Mosaic keeps the record of what ran, where, until retirement.
Built for the people who own the outcome
Brand managers
Consistency without becoming the bottleneck — the rules enforce themselves at draft time.
Campaign managers
Launch every channel together instead of waiting on the slowest approval thread.
Regional teams
Localise variants inside the guardrails, without a headquarters review queue.
New to creative management? Start with our plain-language guide: What is creative operations?
Works better together
Every Cresia product joins the same workspace, approvals and reporting language.
Evolve
Experimentation
Test the variants Mosaic ships — and keep what wins.
Explore Evolve →MediaPilot
Media optimization
Spend follows what experiments and creative prove out.
Explore MediaPilot →OmniSpec
Analytics governance
Every test and campaign measured on tracking you can trust.
Explore OmniSpec →Mosaic, in practice
Does Mosaic replace our design tools?
No — it manages the variants your team produces, adds AI first drafts, and runs the approval and tracking around them. Designers keep their tools; Mosaic keeps the system of record.
Can we enforce brand rules?
Yes. Brand guidelines live in Mosaic and apply to every generated draft and uploaded asset.
Which channels does Mosaic cover?
Web banners and page creative, app screens, and email variants — briefed, approved and tracked in one place.
Who edits the AI drafts?
Your team. Mosaic produces the first draft; humans edit, approve and own everything that ships. Nothing goes live without a named approval.
Can different markets run their own variants?
Yes. Regional teams work inside the same brand guardrails with their own approval paths, and every market’s variants stay visible in one library.
How does Mosaic fit a compliance review?
Every variant carries its full approval trail — who approved it, when, and what changed. Compliance can self-serve the history instead of requesting it.