Notes from the operators
Announcements and points of view from the team building Cresia — on marketing operations, and on building the platform for it.
Local AI compute for SEO: what to move off frontier models
Search Engine Journal tested Gemini Nano in a Chrome extension. Here is which AEO and GEO tasks suit on-device AI, which don't, and how to pilot it.
Read →ChatGPT Ads Targeting: What LiveRamp's Deal Means for AEO
LiveRamp's OpenAI deal brings first-party audiences to ChatGPT Ads. Here's what it changes for AEO and GEO teams, and what to leave alone.
Read →Gemini UTM parameters: what they change for AI attribution
Gemini now tags referral links with UTM parameters, so its traffic can be told apart in analytics. Here's what that fixes, what it doesn't, and what to do.
Read →How to Measure AI Overviews and LLM Visibility
Enterprise teams need a measurement plan for AI Overviews and LLM citations. Here's what to track, who owns it, and which numbers to ignore.
Read →AI Search Metrics That Tie Visibility to Pipeline
How to measure whether AI search reaches buyers and creates qualified opportunities: brand presence, answer accuracy and attribution, with a plan by owner.
Read →Google AI Mode Info Monitoring Is Global: What It Means for GEO
Google's AI Mode now offers ongoing information monitoring to everyone. Here's what it changes for AEO, GEO, and how answer engines cite sources.
Read →Google's Local AI Search Guidance Is a GEO Playbook
Google and Uberall's local AI-search advice doubles as a blueprint for AEO and GEO teams optimizing for AI Overviews and chat answers.
Read →What ChatGPT's Ad CTR Data Means for AEO Teams
ChatGPT ad clicks beat 1% in four markets but not the U.S. Here's what that split means for AEO, GEO and AI search measurement.
Read →AI Agents and Bad Audience Data: What AEO Teams Should Do
AI agents amplify whatever audience data they're fed. Here's what AEO and GEO teams should fix first, how to measure it, and what to stop doing.
Read →Bing Tests AI Mode Name for Copilot Search: What to Do
Microsoft is testing the name AI Mode on Bing's Copilot search tab. Here is what that means for AEO and GEO teams, and what to do about it.
Read →Google spam update and GSC image data: an AEO playbook
Google's September spam update is rolling out and Search Console now reports image-based search data. Here's what AEO and GEO teams should change, and what to skip.
Read →LLMs as time machines: what stale AI answers mean for AEO
AI answers hide their age and their sources. Here's how AEO and GEO teams should handle stale answers, and what to change on their own pages.
Read →Google AI Overview Links: What AEO Teams Should Do Now
Some AI Overview links lead to websites and others to AI Mode, and Search Console counts them differently. Here is how AEO teams should respond.
Read →Ask YouTube Shopping Features: What AEO Teams Should Do
YouTube is adding shopping to Ask YouTube, its AI search. Here's how review videos become answer-engine inputs and what AEO and GEO teams should change first.
Read →ChatGPT Ads and GEO: How Paid and Earned AI Visibility Fit
ChatGPT ads and GEO are two separate channels in one interface. Here is how to split budget, ownership and measurement between paid and earned AI visibility.
Read →Search Console Block Flattening in AI Overviews Explained
Search Console position can make a weak AI Overview citation look like a top ranking. Here's how AEO and GEO teams should measure AI search by outcomes instead.
Read →Google Web Guide Classic Search Bug: What AEO Teams Do
Google's opt-in Web Guide reportedly ignores its own Classic search button. What that means for AEO, GEO and how you measure visibility across blended results.
Read →How To Check A Page Is In AI Retrieval (Snippet Test)
Paste a distinctive snippet into a search-enabled chatbot and see if your URL returns. Here's how to run the test, read the result and decide what to fix.
Read →Cloudflare Robots.txt for AI Crawlers: What AEO Teams Should Do
Cloudflare's Bot Preference Sync writes AI crawler rules by category. Here's what that means for AEO and GEO teams, and how to set a policy that fits.
Read →Introducing Cresia: the marketing operations platform
Why we built one platform for creative, experimentation, media and measurement — and why it is invite-only.
Read →Generation is free. Governance is the bottleneck.
AI collapsed the cost of producing marketing work. It did nothing for the cost of approving, verifying and accounting for it — and that is now the constraint that decides speed.
Read →